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Highlight: February's Birthstone Amethyst

Highlight: February's Birthstone Amethyst

Legend has it that wearing Amethyst can evoke a sense of calm and clarity, making it the perfect gem for our laid-back, comfort-loving customers. Sounds about right. Read on that's you!

Throughout the ages, Amethyst has been revered for its stunning purple hue, believed by ancient Greeks to prevent intoxication. In fact, the name "Amethyst" itself is derived from the Greek word "amethystos," meaning "not drunken."

In ancient times it was seen as a sign of royalty. European Monarchs had their crowns and robes adorned with it.

It's gorgeous purple colors range from pale lilac to deep violet. Making it a favorite among all purple lovers.

everyday casual silver earrings wire wrapped with amethyst round beads in a tulip shape sitting on top of a dark grey rock on a white background


Beyond its aesthetic appeal, Amethyst is believed to possess various healing properties. Here's a few you might like.

  • Calming Energy: Amethyst is often associated with promoting a sense of calmness and tranquility. Perfect for those moments when you need a little relaxation during the chaos of the day. 
  • Clarity of Mind: Known as the "stone of sobriety," Amethyst is said to enhance mental clarity and focus. It's like a gentle nudge to help you stay grounded and centered.
  • Spiritual Connection: Many believe that Amethyst fosters a deeper connection to spirituality. Whether you're into meditation or simply seeking a moment of reflection, this gem is your go-to companion.
  • Stress Relief: It acts as a natural form of stress relief and attracts positive energy while purifying you of negative emotions, they are said to help strengthen the immune system and heal any imbalances that lie in the body.


Whether you want to wear it for it's intoxication colors or it's peaceful healing properties, styling is simple. 

  • Casual Chic: Pair a simple Amethyst pendant with your favorite laid-back jeans and a cozy sweater. It's an effortless way to add a touch of glam to your everyday look.
  • Boho Vibes: Stack a few Amethyst bracelets with other gemstone pieces for a boho vibe. Embrace the eclectic charm and let your free-spirited style shine
  • Office Glam: Elevate your work outfit by wearing Amethyst stud earrings or a delicate ring. It's a subtle yet sophisticated way to infuse some uptown into your office attire.
  • Beachy Bliss: Transition seamlessly from the suburbs to the beach with an Amethyst anklet. This beach-inspired piece complements your coastal casual chic vibe perfectly

Whether you're a Gen X mom juggling family and part-time work or someone who simply loves a touch of glam in their everyday style, Amethyst fits into your life perfectly. Embrace the magic, stay true to yourself, and let the happiness flow!

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